30 May 2008

StyleTap Announces Plans To Bring Thousands of Mobile Applications To Apple iPhone™

TORONTO, Canada, May 30, 2008 – StyleTap Inc. today announced plans to bring to market a version of StyleTap® CrossPlatform for the iPhone and the iPod® touch, which will instantly allow over 20,000 mobile applications to run on these popular devices. Further information about the product, including how it will be marketed and sold, will be made available in early July 2008.

In addition, the company announced that StyleTap personnel will be at the Apple Worldwide Developers Conference in San Francisco, CA from June 9-13, 2008, and will be available to meet with mobile application developers interested in learning more about StyleTap CrossPlatform for the Apple devices. Interested parties should contact StyleTap via email at sales at styletap.com, or through the contact form on the StyleTap website.

In February 2008, in order to determine the level of interest, StyleTap posted a video to Viddler and YouTube (see www.styletap.com/product_apple.php for links to the videos) showing an experimental prototype of StyleTap CrossPlatform running existing mobile applications on an iPod touch. The response was instant and overwhelming – the videos have been viewed more than 800,000 times and the company received many emails from both end-users and application developers expressing great interest in having such a product available.

“The iPhone is one of the hottest new mobile devices out there,” said Gregory Sokoloff, CEO of StyleTap Inc., “And the response to our video has convinced us that many, many consumers, and companies, will eagerly jump at the change to buy iPhone devices if they can continue to run their must-have applications.”

Technically, StyleTap CrossPlatform is an excellent fit with the iPhone, as the powerful processor and large screen allows applications written for Palm OS® devices to run at full speed and at full screen resolution. The iPhone touch screen technology works in a very natural way with mobile applications originally designed for touch screen devices.

Many popular mobile applications have been written by passionate people who used their domain expertise to create extraordinarily useful applications. However, few of these same people can justify the time, cost and risk incurred in porting these applications to other mobile operating systems, especially since the number of operating systems continues to multiply as the market gets more and more fragmented. StyleTap CrossPlatform solves this problem.

StyleTap CrossPlatform offers developers the best of both worlds: with no changes and therefore no work required on their part, developers can now sell their applications to millions more users who use other devices running StyleTap CrossPlatform. However, if they do wish to use unique features of new devices, StyleTap CrossPlatform provides simple extensions that give them access to those capabilities without having to completely re-write or convert their applications.

StyleTap CrossPlatform has successfully enabled developers of applications originally written for Palm OS devices to deploy their applications on the millions of handheld PDAs and smartphones running Microsoft Windows Mobile. These same applications will soon be available to the hundreds of millions of users with smartphones based on the Symbian OS platform, with the impending release of StyleTap CrossPlatform for Symbian OS, currently in the beta testing cycle.

About StyleTap Inc.

StyleTap Inc. is a privately-held Canadian software company founded in 2000 whose mission is to provide the essential software ingredient that enables mobile applications to run on any smartphone. StyleTap Inc. is the developer of StyleTap CrossPlatform for Symbian and StyleTap CrossPlatform for Windows Mobile which are robust, high performance software platforms that enable Symbian OS and Windows Mobile devices to run thousands of software applications that are also compatible with Palm OS devices. StyleTap continues to expand the capabilities of its existing products and extend its unique technology to run on additional devices and operating systems.

For further information, please visit www.styletap.com or contact:

StyleTap Inc.:
Lew Shepherdson
Tel: 613-823-7660
Email: press at styletap.com

 

Disclaimer: StyleTap Inc. and StyleTap CrossPlatform are not affiliated with, or authorized, endorsed or licensed in any way by PalmSource Inc., ACCESS Co. Ltd., Palm Inc., or any of their affiliates or subsidiaries. Palm OS is a registered trademark of PalmSource Inc. in the United States and/or other countries. Apple, iPhone and iPod are either registered trademarks or trademarks of Apple Corporation in the United States and/or other countries. Symbian and all Symbian based trademarks and logos are trademarks of Symbian Software Limited. UIQ and all UIQ-based marks and logos are trade marks of UIQ Technology. Microsoft and Windows Mobile are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners. StyleTap is a registered trademark of StyleTap Inc. in Canada, the United States and other countries.
Copyright © 2008 StyleTap Inc. All Rights Reserved.

16 October 2007

StyleTap® CrossPlatform for Symbian OS™

StyleTap® CrossPlatform Brings Thousands of Mobile Applications to Symbian Smartphones

TORONTO, Canada, October 16, 2007 – StyleTap Inc. today announced StyleTap CrossPlatform for Symbian OS™ which will allow over 20,000 existing applications to run on current and future Symbian smartphones.

StyleTap CrossPlatform for Symbian OS brings the largest library of smartphone applications to the largest community of smartphone users, with over 145m Symbian smartphones shipped to date, to over 250 major network operators worldwide.

StyleTap CrossPlatform is compatible with most applications written for Palm OS® devices, and enables them to now run on Symbian smartphones. This gives consumers unprecedented freedom to choose the smartphone that meets their needs without losing their investment in mobile applications and accumulated data.

StyleTap CrossPlatform also gives application developers a compelling solution which can help leverage their existing mobile assets to target more devices. Instead of their applications running on a set proportion of mobile devices because they cannot afford to re-engineer their applications for each new device brought to market, StyleTap CrossPlatform offers developers access to millions more potential customers with no re-engineering required.

"By enabling thousands more mobile applications to be used by millions more users, StyleTap CrossPlatform creates enormous value for consumers, application developers and smartphone vendors," said Gregory Sokoloff, CEO of StyleTap Inc., "By bringing StyleTap CrossPlatform to Symbian OS, the global market-leading smartphone OS, we are fulfilling our commitment to support the smartphone industry to the fullest possible extent."

StyleTap CrossPlatform for Symbian OS is the newest member of the StyleTap CrossPlatform family of products which will continue to grow to include additional smartphone operating systems. StyleTap is demonstrating CrossPlatform at the Symbian Smartphone Show in London, and expects to ship the product in the first quarter of 2008. Pricing has not yet been finalized. StyleTap CrossPlatform will support Symbian smartphones based on UIQ 3 and S60 3rd Edition. Companies or individuals interested in receiving information about the release of StyleTap CrossPlatform for Symbian should visit www.styletap.com and subscribe to the StyleTap blog.

"Symbian OS has established itself as the leading OS for smartphones in the world today," said David Wood, EVP of Research, Symbian Ltd., "As smartphones play an ever increasing role in people's lives, application software will grow more and more important. We welcome the rich library of applications that StyleTap brings to the Symbian ecosystem and encourage their developers to take advantage of the Symbian marketplace."

"StyleTap CrossPlatform will bring great value to users of mobile phones based on UIQ. They will now be able to access an extensive set of new applications for their UIQ phones from Sony Ericsson and Motorola. We are very pleased to see this innovation come to market", said Elisabet Melin, VP Marketing, UIQ Technology AB.

About StyleTap Inc.

StyleTap Inc. is a privately-held Canadian software company founded in 2000 whose mission is to provide the essential software ingredient that enables mobile applications to run on any smartphone. StyleTap Inc. is the developer of StyleTap CrossPlatform for Symbian and StyleTap CrossPlatform for Windows Mobile which are robust, high performance software platforms that enable Symbian OS and Windows Mobile devices to run thousands of software applications that are also compatible with Palm OS devices. StyleTap continues to expand the capabilities of its existing products and extend its unique technology to run on additional devices and operating systems.

For further information, please visit www.styletap.com or contact:
StyleTap Inc.:
Lew Shepherdson
Tel: 613-823-7660
Email: press at styletap.com


Disclaimer: StyleTap Inc. and StyleTap CrossPlatform are not affiliated with, or authorized, endorsed or licensed in any way by PalmSource Inc., ACCESS Co. Ltd., Palm Inc., or any of their affiliates or subsidiaries. Palm OS is a registered trademark of PalmSource Inc. in the United States and/or other countries. Symbian and all Symbian based trademarks and logos are trademarks of Symbian Software Limited. UIQ and all UIQ-based marks and logos are trade marks of UIQ Technology. Microsoft and Windows Mobile are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners. StyleTap is a registered trademark of StyleTap Inc. in Canada, the United States and other countries. Copyright © 2007 StyleTap Inc. All Rights Reserved.

28 May 2007

StyleTap® Platform Supports Barcode Scanners

Industrial handhelds running Windows Mobile® Can Now Run Thousands of Barcode Scanning Applications Written for Palm OS®

TORONTO, Canada, May 29, 2007 – StyleTap Inc., a leading innovator in software platforms for PDAs and smartphones, today announced version 1.1 of StyleTap Platform for Windows Mobile that supports the barcode scanner hardware integrated into the leading industrial handheld devices from Intermec and Motorola-Symbol.

StyleTap Platform enables the world's largest base of mobile applications – the estimated 30,000 applications written to run on Palm OS – to run on Windows Mobile devices. In addition to these commercial applications, there are many thousands of specialized applications used by companies to run on handheld devices in stores, in delivery vehicles, in warehouses and everywhere in between. Virtually all of those applications use barcode scanners to gather and track information.

"Until now, many companies have been forced to continue using older Palm OS-based devices because of the prohibitive risk and high cost of re-writing proven, working applications just to get the advantages of new Windows Mobile-based devices" said Gregory Sokoloff, CEO of StyleTap Inc., "With this new version of StyleTap Platform, organizations can continue to run, without modification, most existing scanner applications on the new hardware. They get all of the benefits of the new devices, without the time, expense and risk of developing a new application just to do the same things the existing applications are already doing."

StyleTap Platform for Windows Mobile creates a virtual Palm OS environment that will run most Palm OS applications, unmodified, on Windows Mobile PDA and Smartphone devices. While the Palm OS did not define a standard application program interface for barcode scanners, this version adds support for the widely-used barcode scanner interface introduced and promoted by Symbol Technologies (now part of Motorola). Most barcode scanner applications written for older Symbol devices such as the SPT1500 or SPT1800, will run unmodified on the newer Windows Mobile-based devices from Intermec (700, CN2B, CN3) or Symbol (MC50 and MC70).

"The capabilities of StyleTap Platform allow Intermec to offer its customers an attractive migration from their older generation of handheld devices," said Chris Krasinkiewicz, Country Manager, Intermec Canada (www.intermec.com), "Being able to run their existing applications means that customers can be buying devices today that offer them real benefits today as well as additional capabilities for the future."

Doug Scott, VP Information Technology for TST Overland Express, added "As a customer, it is definitely a bonus that we don't have to invest development time and effort in rewriting our mobile application just to support new hardware. However, the bigger benefit for us is that StyleTap Platform makes the deployment of the new hardware so much easier. Being able to keep using the same mobile application means there is no impact on end users and we avoid another round of user training, which frees our people and resources to invest in new capabilities that will enhance our business."

While this new release adds support for integrated barcode scanners, many customers are also successfully using barcode scanners (and GPS units, and other specialized hardware) that communicate with the handheld device via serial or Bluetooth® connections.

StyleTap Platform for Windows Mobile can be downloaded for a free 14-day trial at www.styletap.com.

About StyleTap Inc.

StyleTap Inc. is a privately-held Canadian software company founded in 2000 to liberate mobile device users from the scarcity of application choices by empowering handheld devices to run thousands more applications. In April 2005, StyleTap released a preview version of StyleTap Platform for Windows Mobile – a robust, high performance software platform that enables Windows Mobile devices to run the thousands of software applications written for Palm OS devices. In October 2006, version 1.0 was released, for Pocket PC phones and PDAs. StyleTap is actively extending its unique technology to run on additional devices and operating systems.

For further information, please visit www.styletap.com or contact:
StyleTap Inc.:
Lew Shepherdson
Tel: 613-823-7660
Email: press at styletap.com


Disclaimer: StyleTap Inc. and StyleTap Platform are not affiliated with, or authorized, endorsed or licensed in any way by ACCESS Co. Ltd., Palm Inc., Microsoft Inc., or any of their affiliates or subsidiaries. Palm and Palm OS are among the trademarks or registered trademarks owned by or licensed to Palm Inc. in the United States and/or other countries. Microsoft and Windows Mobile are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners. StyleTap is a registered trademark of StyleTap Inc. in Canada and other countries. Copyright © 2007 StyleTap Inc. All Rights Reserved.